Influencer marketing
Starts with a personality
Choose an existing audience.
Built on
A creator’s following
Content
Decided upfront
Stories live on
The creator’s feed
The message
A paid mention
The opposite of influencer marketing.
We start with an interest, recruit people who care about it, and build new accounts around it. Their content shows us what connects. What we learn improves the work across the cluster.
Interests
Where we start
Voices
Different voices, one topic
Channels
Built for the topic
Daily
An ongoing program
Start with the interest, not the personality.
We build around a shared interest, not a follower count, and let the audience show us what works.
Causes Amplify
Starts with an interest
Build around an interest.
Built on
A shared interest
Content
Shaped by audience response
Stories live on
Channels built for the topic
The message
A useful contribution
Creators, not influencers.
We recruit people who care about the interest and have something real to say.
- A connection to the subject
- They know it through experience, knowledge, or sustained interest.
- Their own perspective
- They bring specific observations, questions, and choices.
- Their own voice
- They explain it in words that sound like them.
The interest is real.
The stories start there.
One interest, many channels.
We start new accounts focused exclusively on a specific interest. Together, these accounts form an interest cluster.
The Shared Interest
Affordability
The Central Audience Question
“Why does everyday life feel harder to afford?”
Dedicated channels. Different creator perspectives.
Groceries
The Grocery Log
A parent compares the weekly shop.
Deliverable Still
Example Story
Same cart.
A different total.
Rent & bills
Rent Reality
A renter makes sense of recurring bills.
Deliverable Still
Example Story
My rent went up.
What changed?
Everyday choices
Make It Last
A home economist explores the trade-offs.
Deliverable Still
Example Story
What I stopped buying.
What I kept.
Illustrative channels and story ideas. Creator stills are authentic campaign media from the Causes Affordability creator cluster.
What works in one account improves the cluster.
Creators publish daily. Our proprietary technology supports review, briefing, and reporting. Our team turns the response into guidance creators can use.
Review the response
Compare what the platforms distribute and what people watch, save, and share.
Shape the next briefs
Our team identifies an approach worth testing and explains how to adapt it.
Coordinate and review
Creators use their own examples and voices. We review the work and compare the next results.
An illustrative example
If a receipt comparison holds attention, test the same approach with a utility bill or rent notice. Share the useful lesson; keep each creator’s own perspective.
The workspace behind the work
Creator content organized for review.
Technology keeps the work organized. Management decides what the response means and what happens next.
Audience action
From attention to a useful next step.
Creator stories bring people into the conversation. A Causes article provides context. A relevant resource gives interested people a way to act.
Lower CPMs. Better performance.
Illustrative cost model · CPM means cost per 1,000 impressions. These figures show a scenario, not a forecast or guaranteed result.
More impressions from the same program investment lower effective CPM. This illustrative scenario holds spending at $50,000 per month: CPM falls from $18 to $5 as monthly impressions grow from about 2.78M to 10M.
CPM over 12 months
72.2% lower by Month 5More response from each story
Shared learning helps creators improve the content. We track watch time, engagement, and the agreed next step alongside CPM.
Views after publication
Published stories can continue finding viewers. In this scenario, impressions total about 97.60M over the year. Effective CPM is program cost divided by impressions, multiplied by 1,000.